ABOUT ME AS A DIGITAL SPECIALIST
My name is Dana. Im a digital specialist from Ukraine, now based in Ireland, with 2 years marketing experience. Im a confident, highly motivated and organised person who enjoys working with a team. Im excellent at working on own initiative. Im curious and enthusiastic about learning new skills and exploring the power of technology to enable more effective marketing strategies. Am confident in design, creative content strategies, storytelling through campaign content, precision targeting, segmentation.
- Visual branding , full account packaging, design a logo / highlights / head of the account
- Creation of a brand image, Tone of Voice, style on SoMe
- Content calendar for social networks
- Design stories and writing a script to storytelling
- Copywriting with strong written skills
- Can do creative designs for advertisement through Canva / Figma / CapCut / Inshot
- Building strategies for organic and paid traffic
- Help increase organic community followers for clients
- Increase sales through creative advertisements
- Handle multiple social media platforms to expand your brand's awareness, reach, engagement, conversions, leads on Facebook Ads / Instagram Ads
- Competitor market analysis
- Analyze social metrics, insights, best practices, and adjust the social media plan accordingly
Content
Analytics
Digital services I offer
Promoting
Portfolio of visual content
link is available
link is available
Senior Social Media Marketing Coordinator - Win2Win Communications (October 2020 to March 2022)
Clients included: John Deere, Merz Pharma, Cartoon Network, Hansgrohe
● Experienced with Facebook Ads, Tiktok Ads, Lead Generation, Ad Optimization
● Handled multiple digital accounts, and supported brand management, strategy and promotional ideation
including creative and content strategies
● Managed and placed various social media advertising campaigns and partnered with key influencers,
experts, and bloggers in the required demographics to deliver high impact campaigns
● Created social media analytics scorecards and dashboards for each campaign to clearly demonstrate
achievement of key targets
● Collaborated with other departments
● Aware of project guidelines for tone of voice and keeping SM restriction
Private Freelance Work as Social Media Marketing Manager - Private Clients industry segments included Beauty,
Education and Health - (October 2020 - Present Day)
● Implemented & managed social media advertising campaigns
● Capturing and analysing social data, metrics, insights, best practice
● Copywrite across all paid social media ads, landing pages and follow-on messaging
● Handled multiple digital accounts
● Worked on brand's promotional strategy and recommendations based on market dynamics, segmentation,
and audience
● Run target to increase brand's engagement, reach and sales targets
● Developed an advertising strategy with key influencers and partners on Instagram/Facebook
● Managed advertising and promotional strategy with influencers to increase brand awareness
● Used a range of platform analytics and platforms/tools to analyse audience-related and performance data
Clients included: John Deere, Merz Pharma, Cartoon Network, Hansgrohe
● Experienced with Facebook Ads, Tiktok Ads, Lead Generation, Ad Optimization
● Handled multiple digital accounts, and supported brand management, strategy and promotional ideation
including creative and content strategies
● Managed and placed various social media advertising campaigns and partnered with key influencers,
experts, and bloggers in the required demographics to deliver high impact campaigns
● Created social media analytics scorecards and dashboards for each campaign to clearly demonstrate
achievement of key targets
● Collaborated with other departments
● Aware of project guidelines for tone of voice and keeping SM restriction
Private Freelance Work as Social Media Marketing Manager - Private Clients industry segments included Beauty,
Education and Health - (October 2020 - Present Day)
● Implemented & managed social media advertising campaigns
● Capturing and analysing social data, metrics, insights, best practice
● Copywrite across all paid social media ads, landing pages and follow-on messaging
● Handled multiple digital accounts
● Worked on brand's promotional strategy and recommendations based on market dynamics, segmentation,
and audience
● Run target to increase brand's engagement, reach and sales targets
● Developed an advertising strategy with key influencers and partners on Instagram/Facebook
● Managed advertising and promotional strategy with influencers to increase brand awareness
● Used a range of platform analytics and platforms/tools to analyse audience-related and performance data
Employment
Digital and Social Executive - RAW Marketing & Events Ltd., Dublin
(August 2022 - December 2022)
● Managing social media channels and creating content (copywriting, designing) - @rawmarketing.ie / artisanevents.ie
● Reporting and analyzing social media data; marketing campaigns
● Reporting and analyzing social media data; marketing campaigns
● Capturing content for client’s social media channels (as Three Ireland; CSL)
● Taking part in marketing campaigns as a Brand Ambassador
● Hiring staff for marketing campaigns and brand’s activation
● Taking part in marketing campaigns as a Brand Ambassador
● Hiring staff for marketing campaigns and brand’s activation
Recent Experience
Why do you have to work with me?
My strong key skills:
Analytics. Before starting I do researching of digital market and analysing brand competitors for the successful creation brand's strategies.
Discipline. I'm very disciplined and have strong time management. I always consider the deadlines.
Ambition. Confident, highly motivated and organised individual. Im looking for a new adventure to grow, to face new challenges and to celebrate successes with the company which shares the same values and aspirations.
Targeting Numbers
Increase in account engagement by 70% in
a week of work
a week of work
Increase in account reach by 30% in a week of work
Increase in account reach by 130% in a week of work
Targeting numbers that I can achieve for your brand
clicks
reach
price per click
Metrics from Facebook Ads of companies I worked with
Visual content
It would be a great honor to be a member of your growing team. I believe that my skills and ability to learn quickly and efficiently will bring top-rate services to your clients and support your business goals.
085 285 5059
Dublin, Ireland
danuta.sitonina@gmail.com
Dublin, Ireland
danuta.sitonina@gmail.com
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